ericka guillermo

 

Master in International Marketing, Carl Duisberg Gesellschaft Germany

 

Bachelor of Marketing with a focus on International Trade, Rafael Landívar University of Guatemala

 

Graduate in Formulation of Tourist Projects - INAP INGUAT 2015

 

Planning and Strategic Management of Tourism - Spain / SITCA

 

 

 

Experience:

 

INGUAT

 

Director, Tourism Product Development Department - 2016 to date

 

Head of the Unit of Competitiveness, International Cooperation and Investment - 2015

 

Adviser and member of the SUSTAINABLE TOURISM MASTER PLAN WORKING GROUP - 2014

 

Relay to the World Tourism Organization, Mundo Maya Organization, Cooperation Projects and others

 

Head of Marketing Division and Head of Promotion Department - 2009-2010

 

European Markets Advisor - 2008-2009

 

Executor of the Change Plan of the ‘Agencia de Promoción turística de Centroamérica’ (Central American Tourism Promotion Agency - CATA).

 

Collaborator of the Strategic Plan for Sustainable Tourism Development of Central America.

 

FUNDESA y CACIF - Project Advisor "Guatemaltecos Mejoremos Guatemala" (Guatemalans improve Guatemala) / Vision Tourism - 2011

 

Al-Invest Guatemala / Chamber of Tourism (CAMTUR) - Consultant of the Virtual Tourism Fair - Technical Advisor for SMEs to the European tourist markets - 2011

 

AGEXPORT - Director of the Marketing and Communication Department - 1998 - 2008

 

Trainer "Cultura Turística en Centroamérica" SITCA, "Best Service" certification program in service-oriented culture, Good Practices for Sustainability in Rainforest Alliance Program Companies

 

Professor at the Universidad Rafael Landívar. Economics / Revision of theses and private exams

 

Scholarship Holland - Promotion of Exports to European Countries for Directors of Exporting Promoting Organizations. CBI - Rotterdam, Holanda

GYZ Alemania - Formulation of projects with ZOPP methodology, moderation techniques and group management.